Aaron Boswell · 801.230.6552 · aaron@aaronboswell.com

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Clean, Simple, Understandable

My design style can be summed up by those three words. It frustrates me that in order to make something elegant, some designers feel it should be hard to use and read. If the design gets in the way of the message (buy this, read this, look at this), it has failed the user. This is not always the case, of course, but at least two lessons I learned in school were good ones: 1. Know the rules before you break them. 2. Love your design, but be willing to change it. My mantra is “It’s not about me, it’s about the client.” However, that doesn’t mean I won’t try and influence them from time to time.

Graphic Design

I am a trained designer. That’s how I started. Over the past 15 years, I have designed multiple packages, logos, identities, websites, emails, cd-roms, brochures, and I even had a hand in designing die cuts for a mobile device protector company. Ask any printer I have worked with and they will tell you they have never needed to send my work back to be fixed.

Web Development & UX/UI

I bring the print designer’s eye to a world without edges. I created my first website back in 1997 using Dreamweaver 1.0 (shudder). From there, I found that I love solving the problems that occur when you cross platforms and browsers. I am a HTML/CSS expert and can usually figure out why IE6 isn’t doing what it should (and fix it… most of the time). The next steps in HTML (namely HTML5 and CSS3) are hugely exiting. Mobile platforms are the future of the web and are as game-changing as print to web was back in the ’90's.

I have created over 40 websites and have found it essential to listen to what the client wants, but also understand what the client needs (but may not be able to express). My experience shows that the best sites are created when we achieve the perfect balance between designer know-how and client concept. This happens when I ask leading questions and continue asking questions throughout the process. My personal opinion is that asking a focus group what they want is an exercise in futility. Seeing how they actually USE something, on the other hand, is invaluable.